App Store is about to reach the 10 billion downloads and it has added excitement by involving people all over the world, just by putting a price on it.
It shot off in 2008, by 2010 it hit 3 billion and by the summer of 2010 it reached 5 million. Now the word is out for 10 billion. Apple is going to give $10,000 iTunes gift card to the person who downloads the 10 billionth app from the App Store.
Apple has created a special page for this, in which it says
As of today, nearly 10 billion apps have been downloaded from the App Store worldwide. Which is almost as amazing as the apps themselves. So we want to say thanks. Download the 10 billionth app, and you could win a US $10,000 iTunes Gift Card. Just visit the App Store, and download what could be your best app yet.
By the way, without downloading you can win this prize. You will get it, if you are the person who either downloads or enters this page after the 9,999,999,999th entry.