It seems that Apple is moving close to releasing its own TV this fall or it may even open the doors of Apple TV to third-party app developers. Thus it will become a gaming device, that will destroy the Microsoft Xbox,Sony Playstation and Nintendo Wii, says Xbox founding engineer Nat Brown had mentioned. As the Apple TV also runs on iOS it will only take little time for Apple to make this happen. Also there seems to be multiple sources of information that something is coming up later this year.
Siegler said “I haven’t heard anything specific about the SDK, but the chatter about Apple’s broader television plans has been picking up. And if that chatter is to believed, something is happening this fall — likely late fall. As always with Apple, those plans are subject to change (and, in fact, have changed a few times in the past — see: “Project Sphere”). As you might imagine, content deals remain a bitch, yet remain vital to such a project. But multiple sources suggest everything is finally lining up for this fall.”
Nat Brown says “Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV. I already make a lot of money on iOS – I will be the first to write apps for Apple-TV when I can, and I know I’ll make money.”
Also Siegler says that Apple is likely to hold an event several months ahead of the product’s release and give the developers tools for the current Apple TV it might be at WWDC or even at a separate event. So that when it is launched the apps would be ready.