Kindle’s market share is diminishing over the Apple iPad among the present e-Reader owners. As per the survey conducted by ChangeWave, Amazon kindle has dropped 47% down 15-pts whereas Apple’s iPad grown by 32 %; up 16-pts.
Apple will continue to sell millions of iPads to people who wants books, games, movies, apps and the web, Kindle will continue to sell in the millions for book lovers. Source: Changewave
Three in four iPad e-Reader owners(75%) say they are very satisfied with their device compared to 54% of Kindle e-Reader owners. Hence, iPad owners are likely to read newspapers and magazines than the Kindle and 20 times more likely to read book, blogs and news feeds.