As per the publication sent out by The New York Times, they are planning to use Apple’s In-app Subscription model for its iPhone and iPad applications, which would be out by the end of June, and the expected prices for a four week view of the Times would be starting at $15.
According to the arrangement made Apple is to keep 30% of revenues that would be retrieved from each digital subscription, which sees generated from, was unveiled alongside The Daily, a digital newspaper created specifically for the iPad by media heavyweight News Corp. that sells for $0.99 per week. The Canadian market would be able to experience the Times digital subscriptions beginning today, they would be doing this before the launch goes global on both non-Apple devices and iPad and iPhone on March 28th, to make the necessary changes based on customer experience and suggestions.
The packages put up by the times to the non-home delivery subscribers are an access to the NYTimes.com plus a smartphone app which amounts to $15 for 4 weeks, then there’s a second pack that offers access to the website along with a tablet app for $20, and for $35 you’ll be able to access the site as well as have both the above apps for the same 4 weeks.
According to Arthur Sulzberger, Jr. who is the New York Times publisher, “Our decision to begin charging for digital access will result in another source of revenue, strengthening our ability to continue to invest in the journalism and digital innovation on which our readers have come to depend, This move will enhance The Times’s position as a source of trustworthy news, information and high-quality opinion for many years to come.”
The Times seems to be very generous with the home-delivery subscribers who like to have their Times delivered to their doorstep pay to have, for they would have unlimited access to the paper’s content on NYTimes.com, tablets and smart phones. And even for readers who come across Times articles through links from search, blogs and social media they can continue to access those individual articles, even if they have reached their reading limit. Besides this the homepage at NYTimes.com is open to all for many to browse and use at all times.