Opps!!! seems that there’s going to be a lot of trouble. After the introduction of the live cable television iPad app, Time Warner had to pull the plug for several channels due to the several complaints within two weeks of the posting of the app from all top shots like Rupert Murdoch’s News Corp., Viacom and Discovery Communications. Seems that the media owners aren’t very happy when iPad owners, use as many as 32 channels on their iPads in high definition. Just imagine, the app has been downloaded 300,000 times so far, within a period of just two weeks, now you can make a rough guess on the number of users and channels being streamed at the same time. Though the subscribers are going to be paying Time Warner’s pay-TV, for the service, the content partners say that the deal wasn’t about granting streaming rights to them.
According to Bloomberg yesterday, there is a possible lawsuit on Time Warner, for a cease-and-desist letter was issued against them to bring an end to the unauthorized use of News Corp.’s content. An entertainment attorney points out that, the contracts that were made are presently outdated and do not include any agreements on streaming channels to the iPad. News Corp.’s was not alone for Viacom and Discover Communications also made similar accusations against Time Warner, which was brought to light by the New York Times.
Many of Time Warner’s “pay-TV subscribers” woke up to find, many channels no longer available. However, the app has not failed, it will go on, while the company continues to satisfy its customers with new channels as replacements.
Well, we all know the reason for the happening and how it may come to an end, yes!, its the money that’s involved and hopefully the accusations would cease when they come to some kind of an agreement. That may take a while, as of now both the opposing sides have interesting arguments of their own.
Time Warner, firmly makes their statement in one of their blog post’s saying,
“They already pay billions of dollars a year for television programming, and they should be able to watch it on any screen that they choose. Technology should work to make content easier to work, not harder.”
The determined company, doesn’t want to let go that easily, for they make another statement on a website “I Want My TWCable TV App” saying,
“We believe we have every right to carry programming on the iPad app. But, for the time being, we have decided to focus our iPad efforts on other enlightened programmers who understand the benefit and importance of allowing our subscribers – and their viewers – to watch their programming on any screen in their homes.”
But in terms of the Content owners,
“The companies have claimed that the iPad app is a contract violation — in part because they want cable companies like Time Warner Cable to pay them more for the privilege to stream their channels to portable devices. Viacom and the News Corporation had sent cease-and-desist letters to Time Warner Cable in recent days.”
With this being the case for the cable television iPad app, I wonder where Amazon’s Cloud Player is going to stand?. They are going to be in a soup as well, for they have launched a cloud storage service, where you could store MP3 files bought from Amazon and even personal tracks of people, with streaming facilities when connected to any device. Now that going to be another story.
Amazon is one step ahead and on its way in getting required licenses, to be on the safer side, according to The Wall Street Journal. But guess Amazon need not worry that much as they are already strong for the music industry.