Apple who created the tablet market with its iPad, has now launched the iPad Mini at lesser size and price. Even though it might be lesser than the iPad, but its not a competitive price to compete with its competitors. In the mini table market Google’s Nexus 7 – $199 and Amazon Kindle – $159 are already trying complete with each other. So all the experts expected that the Apple might price its iPad Mini within $299. But to everyone’s surprise Apple priced it at $329, which no one expected.
When asked about the price tag of the iPad Mini,
Schiller said “consumers will be willing to pay for quality not found in less expensive rival devices.”